LeBron James Makes Waves: Team AlUla Joins the UIM E1 World Championship
The King isn’t just dominating the court—he’s taking his championship mindset to the water. LeBron James has officially unveiled Team AlUla Championed by LeBron James, which will compete in the UIM E1 World Championship, the world’s first all-electric boat racing series. The 2025 season kicks off with the highly anticipated E1 Jeddah GP, and LeBron’s squad is ready to electrify the competition.
What’s the UIM E1 World Championship?
Think Formula 1 meets water sports, but with a sustainable twist. The UIM E1 Championship is revolutionizing racing with its futuristic, all-electric RaceBird boats, competing in iconic locations like Doha, Monaco, and Miami. LeBron joins a star-studded lineup of team owners including Will Smith, Marc Anthony, Tom Brady and Rafael Nadal. This isn’t just racing; it’s a global flex featuring cutting-edge tech and adrenaline-fueled competition.
Meet Team AlUla
Named after the ancient Saudi Arabian city of AlUla, a UNESCO World Heritage Site and luxury tourism hotspot, LeBron’s team embodies heritage, innovation, and high-octane performance. At the helm of the RaceBirds are two racing prodigies:
- Rusty Wyatt: The Canadian powerhouse and 2024’s “Rookie of the Year” in the F1H2O UIM World Championship.
- Catie Munnings: The UK’s first female Red Bull motorsports athlete and a multi-podium finisher in E1’s debut season.
Guided by Co-Team Principals John Marlow and Barny Whitwham, Team AlUla is bringing a championship pedigree to the water, combining LeBron’s competitive ethos with top-tier motorsport expertise.
“As a lifelong fan of sports and competition, the opportunity to own an E1 team that represents such a high level of innovation is incredibly exciting,” says LeBron.
Known for dominating basketball, LeBron is now pushing boundaries in sustainability, innovation, and entertainment. This move further expands his investment empire, which already includes stakes in Liverpool FC, Fenway Sports Group, and Beats by Dre.
The E1 Jeddah GP launches this weekend, setting the stage for Team AlUla’s debut in what’s sure to be a game-changing season. With electric boats, high-octane racing, and a roster of global superstars, the 2025 UIM E1 Championship is shaping up to be an unforgettable spectacle.
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