The annual South By Southwest Festival in Austin, Texas features many celebrities in various concerts, movie premieres and speaking engagements over the two week period of the fest. Things will be a bit different this year as SxSW has slated rapper Snoop Dogg to give this year’s Music Keynote address. In their recent announcement, SxSW officials shared, “Multi-platinum artist and entertainment icon Snoop Dogg is at the forefront of pop culture with award-winning albums and songs, multiple films, lifestyle products, philanthropic efforts and digital ventures, including his YouTube original series ‘GGN News.” This will make Uncle Snoop the first ever hip-hop artist to give the keynote as it has previously been given by top-performing artists such as Little Richard, Lady Gaga, and Smokey Robinson. The event is available to all Music and Platinum badge holders and will be held at the Austin Convention Center. Congrats to Snoop Dogg!!