Kendrick Lamar’s ‘i’ To Serve As NBA Soundtrack This Season

The NBA is using K.Dot’s newly released single as the soundtrack for the 2014-15 season. The single samples The Isley Brothers’ “Who’s That Lady,” and will be featured in promotional videos for the season with appearances from NBA ballers Carmelo Anthony, James Harden, LeBron James, and Dirk Nowitzki, He will also perform “i” at the NBA/TNT concert on Thursday, October 30.